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ORIGINS OF THEATRE ROYAL SYDNEY’S NEW LOGO

Take a look at the origins of the beautiful new logo for Theatre Royal Sydney in the below video, designed by Sydney based award-winning agency Christopher Doyle & Co.

“In line with the theatre’s restoration, we wanted to create an identity that honoured the iconic Harry Seidler architecture and the striking foyer ceiling by Pier Luigi Nervi.

“Staying true to this Modernist style, we developed a bold and simple logomark that references the Nervi ceiling as well as the heritage of the theatre’s name”
said Christopher Doyle.

Structural ceiling ribs of Theatre Royal, Sydney Structural engineer Pier Luigi Nervi. Drawing by Studio Nervi, 13 April 1973. Collection: Harry Seidler & Associates architects & planners.

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