New market research from Stagecoach, which includes information about our competitors, including Drama Kids is positive reading for both brands but especially pleasing for Drama Kids.

We are not even a full year into the rebrand of Drama Kids and already it has started to gain some incredible awareness with prospective customers. The market customer base questioned covers all demographics (A,B,C1,C2,D,E) and is nationally representative.

Q. Which Performing Arts Schools have you heard of:

Stagecoach 73%
Pauline Quirke 36%
Razzamataz 36%
Jigsaw 33%
Theatre Train 38%
Drama Kids 44%

Q. What is your overall opinion of the school (% quality score)*:

Drama Kids  66%
Theatre Train 63%
Stagecoach 62%
Pauline Quirke 59%
Perform 57%
Razzamatax 55%
Jigsaw 51%

*often smaller brands fair better in this line of questioning because they are often seen as specialists/better quality i.e. Waitrose would score higher than Tesco.   

Jo Scalpello, Group Marketing Director, said: “I feel particularly proud of the rebrand, uptake and operational roll out across Drama Kids. Some of the competitor brands listed have been in business for well over 20 years so to have achieved such high prompted brand awareness in such a short space of time is incredible. We are just nine months in to the rebrand and these are outstanding results.”