London Theatre Direct has announced a new ticketing and advertising partnership with Telegraph Media Group to power the new Telegraph Tickets website.

This special partnership will enable both theatrical and live entertainment producers to reach their target audiences and build a community of arts and culture enthusiasts by deploying a comprehensive solution both online and offline that incorporates print ads, content, digital marketing support, and online ticket sales.

Under this agreement with London Theatre Direct, Telegraph Media Group will, in turn, be able to access millions of tickets at any one time through London Theatre Direct’s innovative ticket distribution platform featuring real-time inventory and industry-leading booking technology.

Francis Hellyer, CEO of London Theatre Direct, said: “We are delighted that Telegraph Media Group have chosen London Theatre Direct as their partner in this game-changing deal, allowing theatre producers to reach a pitch-perfect audience. This announcement is a tribute to our team who continue to innovate their way through these difficult times, and it marks a significant step in creating a brighter future for our industry. We very much look forward to working with our new partners at TMG.”