Imagine Theatre marked a major milestone this week with the official opening celebration of its brand-new headquarters in Coventry. The event welcomed figures from across the pantomime and theatre industries to tour the impressive 68,000 sqft industrial space, now proudly named Trafalgar House.

The premises will serve as Imagine Theatre’s production base, central store, and creative hub. The move reflects the company’s significant growth and forms part of a wider strategic expansion within the Trafalgar Entertainment group.

The ribbon-cutting ceremony was led by Rosemary Squire (TE Joint CEO), and Helen Enright (TE COO), alongside Steve and Sarah Boden, Joint CEOs of Imagine Theatre.

Steve said: “We are delighted to officially open Trafalgar House, an exciting milestone in our continued growth and expansion. We are proud to continue providing jobs and creative opportunities in Coventry, a city with a rich history of pantomime and we are honoured to carry that legacy forward. The West Midlands’ cultural sector supports over 24,000 full-time and freelance jobs and delivers an economic footprint of over £1.1 billion to the region. We are proud to be a small part of that story.”

Sarah thanked those who have supported Imagine Theatre in reaching this exciting milestone and said: “To our incredible Head Office team who work tirelessly day in day out to create magic, to Trafalgar Entertainment for believing in us, and to the venues and suppliers who support us every year- thank you. This new HQ is transformational for us.  And finally, to our families. For three months of a year, we disappear into Pantoland and they support us every step of the way. Our biggest thank you goes to them.”

Helen added: “It’s so lovely to get everyone together to officially open Trafalgar House. It means so much to us to have this fantastic place as a Midlands hub for Trafalgar Entertainment and it creates huge opportunities and long-term benefits for the whole group.”

Rosemary agreed: “Trafalgar House represents not just a space but a shared commitment to creativity, excellence, and growth. Coventry will now be at the very heart of our pantomime business and provide a central hub for all Trafalgar Entertainment shows.”

Guests were invited to explore the facility with guided tours through the setup including a prop making department, Wardrobe, Admin offices, meeting rooms, fitting rooms, Technical and set building spaces and the piece de resistance – an enormous warehouse.

And our very own Paul Hollywood – Jamie Leadbeatter – baked a very special cake for the occasion!

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LIGHTS, CAMERA, PANTO ACTION!

In other news, crazy as it sounds, panto season is well and truly on its way, and in the marketing department at Imagine Theatre the team have been busy preparing for their marketing and content capture days. It takes an army of people, expertise and commitment to prepare for each photo shoot as props, costumes and logistics are gathered to assemble cast members at each marketing day.

So far, Imagine have had three photo shoot days, in London, Swindon and Glasgow, and they were attended by 15 cast members, 16 photo shoot team members and a panto ghost! Plans are under way for their next shoot in Wycombe which will also be attended by Derek the pink pantomime cow!