London Theatre Direct, one of the UK’s leading online theatre ticketing agencies, turns 25 this year. To mark the milestone, the company has been celebrating throughout September by giving away £25-vouchers each to all their existing and new newsletter subscribers, with a whopping £12.5M worth of vouchers up for grabs!

Playing a starring role in shaping the theatre-going experience and offering seamless access to the best of London’s West End and beyond, LTD has been shining a spotlight on the UK’s theatre scene for the past two and a half decades. Since its opening night in 1999, the ticketing agency has witnessed and contributed to the evolution of London’s theatre scene including ground-breaking productions like The Lion King and MAMMA MIA!. London Theatre Direct has overseen more than 6,000 shows and has sold more than 15 million tickets, grossing over one billion pounds in ticket sales.

As one of the first platforms to offer real-time online ticketing, LTD revolutionised the way theatre lovers purchase tickets and has made theatre more accessible and engaging for audiences worldwide. The introduction of mobile ticketing, dynamic pricing and creating user-friendly seat plans made it easier than ever to book and enjoy the best seats in the house. As LTD celebrates this milestone, it remains committed to enhancing the theatre experience for all. LTD is set to continue its legacy of bringing the best of London theatre to audiences around the globe.

Rosemary and Howard, said: “Congratulations to everyone at London Theatre Direct as they celebrate an incredible 25 years. LTD was one of the UK’s first exclusively online ticket agencies and has gone on to become one of the world’s biggest theatre ticket agencies and distributors, selling more than £1 billion worth of tickets. Always innovative and ahead of the curve, the success story continues. Here’s to the next 25!”

Ryan Woods, Commercial Director at LTD, said: “London Theatre Direct has grown massively in recent years and we are now one the largest distributors of tickets for West End shows. We are passionate about working with all shows to sell tickets across multiple channels that bring audiences in from around the globe. We really are in it for the long run, so here’s to another 25 years! I suspect our fellow alumni from the  Class of ’99 (Mamma Mia! And The Lion King opened in 1999) will still be here…!”

Sonia Friedman of Sonia Friedman Productions, who produces The Book of Mormon, Harry Potter and the Cursed Child, Stranger Things: The First Shadow and Mean Girls (among others), said: “London Theatre Direct have had an enormous positive impact on London’s West End over the past decades by making theatre more accessible to the public and helping millions fall in love with performing arts. Here’s to many more years of helping to bring the magic, imagination and power of live performance in all its forms to audiences far and wide and thank you for giving countless number of theatregoers memories that will last a lifetime.”

Michael Harrison of Lloyd Webber Harrison Productions added: “Happy Birthday to London Theatre Direct! A huge achievement and huge service to the industry. Here’s to working together for the many more years to come!”