As revealed at the TE Away Day, leading global event ticketing software company – Tixly – has been selected as the official ticketing partner for Trafalgar Tickets.

Later this year, Trafalgar Tickets will start to use Tixly’s intuitive ticketing solution which has been a resounding success throughout their operating markets over the past 8 years.

Tixly is a leading provider in software solutions for the culture market that allows their customers to manage and sell events, manage their customers through advanced CRM and enable marketing with enhanced segmentation tools. Currently, Tixly provides services to over 100 venues and cultural organisations around the world, including some of the world’s most respected venues such as Musikhuset Aarhus, Het Concertgebouw in Amsterdam and Kulturhuset Stadsteatern in Stockholm.

Hrefna Sif Jónsdóttir, Tixly’s Managing Director:
“We are highly confident that this collaboration, which is an important milestone for us as a growing company, will benefit not only us, but also all our clients across Europe and the US as well as of course Trafalgar Tickets.

“We are extremely excited to start working with Trafalgar Tickets and to continue expanding our innovative solution in the UK, and our other markets simultaneously. We are certain that this will be a fruitful and strong collaboration that we are grateful to be a part of.”

Johan Oosterveld, Trafalgar Tickets’ CEO:
“I am thrilled we have found a partner in Tixly whose approach to technology and product development is so aligned with our own. We share a desire to reimagine how customers and producers interact with our venues. By leveraging Tixly’s advanced feature set within our technology stack, we will be able to unlock commercial opportunities and accelerate our growth ambitions in the UK and internationally, whilst delivering better services to producers and promoters.”

Liam Oakley, Trafalgar Tickets’ Director of Operations: 
“Our search for a ticketing system was rigorous with demanding requirements to ensure we could deliver the desired operational and commercial outcomes. Having already selected other best-in-class technical solutions, it was essential that our ticketing platform could integrate with them whilst offering its own advanced functionality. Tixly proved to be the perfect fit – a feature-rich yet intuitive system with strong foundations from which the platform can evolve to meet the ever-changing needs of event ticketing.” 

The implementation will start later this year with all of Trafalgar’s UK regional venues to be up and running within the next 12 months. The migration process can be expedited due to Tixly’s seamless integration process.